FrostvaleEastern peaks · winter realm
The mountain pass Camp discovered
60

Brydon · Level 60 Dwarf Hunter

Data scientist by day. Explorer at heart.

Active quest Build useful things. Find good people. + curiosity
CyberOuter rim · night watch
The silent outpost Force attuned

Brydon · Jedi

A clear mind. A steady hand. A cyan lightsaber.

Active mission Find the signal. Build what matters. + focus
BoringToronto · data, AI & business impact
Find the opportunity Test. Learn. Build.

Brydon · Data scientist

Good questions. Better experiments. Measurable impact.

Today’s agenda Drive impact for the business. + caffeine

Data scientist and data leader

Brydon Parker

I find and capitalize on the highest-leverage opportunities to drive measurable business impact — through experimentation, causal inference, data deep dives, and ML/AI.

Currently working on new market growth and AI at Shopify. Previously Stan’s first data hire, Head of Data, and interim GM of stan.store, helping grow the business from $1M to $40M+ ARR.

📍 Toronto, ON, Canada  ·  brydonparker4@gmail.com

Brydon Parker

experience

Shopify — Senior Data Scientist

Oct 2026 – Present

Toronto, ON

  • Lead Data Scientist on Shopify’s New Market Growth team, helping Shopify expand into new markets.
  • Building AI tooling for use across Shopify.

Stan — Interim GM, stan.store

Jul 2026 – Oct 2026

Toronto, ON

  • Established growth experimentation systems to prioritize opportunities, test changes, and guide investment decisions.
  • Led initiatives to unlock international growth for stan.store: payments, local currencies, localized languages.
  • Improved the core product experience across email flows, community, and core infrastructure.

Stan — Head of Data

Jan 2025 – Oct 2026

Toronto, ON

  • Designed and ran the experimentation, causal inference, and measurement programs used to evaluate product, growth, pricing, and AI investments across the business — 100+ experiments annually.
  • Built the forecasting, opportunity-sizing, attribution, and incrementality frameworks that prioritized growth initiatives and informed the investment decisions behind scaling from $1M to $40M ARR.
  • Built the recommendation systems and evaluation frameworks powering Stanley for Instagram, an AI-powered creator coaching platform ($1.5M+ ARR) — shipping 3 statistically significant production improvements and surfacing 3 more high-confidence opportunities, contributing to 8/10 user-satisfaction scores for AI ideation and recommendations.
  • Scaled the function from its first hire into a team of 8 across data science and data engineering, setting technical direction while staying hands-on with the highest-leverage modeling and measurement work.

Stan — Founding Data Scientist

Jul 2022 – Jan 2025

Toronto, ON

  • First data hire at Stan; built the company's analytics, experimentation, and AI capabilities from the ground up while helping scale the business from $1M to $40M ARR.
  • Built Stan's data & experimentation platform from scratch — data infrastructure, executive reporting, experimentation systems, forecasting, and company-wide measurement frameworks — enabling hundreds of experiments annually.
  • Defined the company's core metrics and launched Stanley, Stan's first AI-powered creator coach — establishing the foundation for product decision-making and the company's broader AI strategy.

Shopify — Senior Data Scientist

Mar 2021 – Jul 2022

Toronto, ON

  • Lead Data Scientist for the launch of Shopify's $5 Starter Plan — driving financial modeling, opportunity sizing, experimentation, and success measurement for one of Shopify's most significant growth initiatives.
  • Built self-serve analytics and decision-support systems used across Shopify's Growth org to inform product, investment, and go-to-market decisions.
  • Mentored data scientists and product teams on experimentation, causal inference, opportunity sizing, and machine learning — raising analytical rigor across the org.

Deloitte — Senior Data Scientist

May 2018 – Mar 2021

Toronto, ON

  • Data science lead on a retail demand-forecasting system (PyTorch on Azure Databricks) for 100k+ items and $1B+ in annual sales, cutting inventory costs ~30% vs. baseline.
  • Drove model enhancements that reduced forecast error by $10M+ and improved performance 5% over baseline, while supervising a team of 5 data scientists.
  • Built deep-learning + NLP risk-detection models (TensorFlow / PyTorch) achieving PR-AUC > 0.8 across most risk classes for major retail and financial-services clients.

education

University of Toronto

2014 – 2019

B.Sc. — Specialist in Mathematical Applications in Economics & Finance, Major in Statistics

skills

Programming:
Python, SQL
Analytics & Statistics:
Experimentation, Causal Inference, Forecasting, Attribution, Incrementality, Opportunity Sizing
Machine Learning & AI:
Predictive Modeling, Recommendation Systems, LLM Applications, AI Evaluation Frameworks
Data & Infrastructure:
Data Modeling, Data Pipelines, Snowflake, dbt, Airflow, Airbyte, Streamlit, Git

side projects

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social posts

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